Exhibit at the Furniture Fair

In this context, this blog will try to cover our own exhibiting experience with the firm ArtesMoble at the Valencia Habitat Furniture Fair, inside the High Decoration pavilion where the high-end and high-quality furniture fits in. Although every Furniture Fair is arranged in advance taking care of every detail, there are always mishaps and unforeseen events at the end that make the days before the date of the Fair very demanding days. The steps for arranging a fair may differ depending on if there are new designs that will be exhibited at the Fair, or if there is an itinerant exhibition of the current collection at other fairs in the sector. Thus, the exhibition fair that demands hard, meticulous, complex, and rewarding work is where the firm presents new designs and this is the one event we are going to focus on.

In the furniture sector, firms generally launch new collections at least once a year. In this way, high-end firms such as ArtesMoble present new collections once a year, in contrast to lower quality furniture manufacturers of high industrial development  that have the capacity and need to take out new collections in shorter periods of time. In any case the new designs, manufacturing processes and finishes are rigorous. Nevertheless, we can perfectly differentiate a ratio between the quantity of novelties and the quality of the furniture.

In our case, the work begins a year before the fair when the design team, always attentive to needs of the catalog, trends, finishes, news, and opportunities absorbs all the information by shredding all the ideas to turn them into illustrated images on graph paper. Further, the design team approves and passes the sketch to the master craftsmen to manufacture the new design without alterations. During the development phase of the prototype, there is a continual push and pull between progress and overcoming handicaps. The entire process gives shape a superior piece of furniture, that stands out  in proportions, ergonomics and functionality of the initial sketch to end up on the final manufacturing template in real scale.

Parallel to this activity, another team gives shape the stand where the novelties will be presented to the clients and furniture specialized press. This team must establish the continent and the content of the stand always under supervision of the Stand Project Manager and Seniors Executives.

For the Continent we can count on sector companies that can build the booth, there is a large possibility that the same stand will be used itinerant for several fairs. This work is responsibility of the sector company, but the guidelines are established by the firm, which should mainly indicate:

- The exterior decoration and interior walls, paint, vinyl, fabrics, ...

- The decoration of the floor, carpet, platform, colors ...

- The plug location

- The location and type of lights.

Regarding the Content we can count on the Design and Commercial Teams, they will decide where to accommodate the products by taking into consideration the following points:

- The location of the pieces

- The stand access and circulation

- Fabrics (if there were upholstered elements).

In order to maximize the potential of the fair event, the Press Department should promote before, during and after the fair the following materials: 

- Newsletters.

- Business cards

- Brand promotion material.

- Decorative vinyl advertising

The Office and Commercial staff should also check other indispensable elements such as:

- Computers

- Contact forms

- Proformas

- Business cards

- Delivery notes ... to the minor details sucha as pens, erasers.....

The Manufacturing Department must meet the date of departure of the different pieces of furniture that will be exhibited in the stand, previously arranged by the Logistic Department who should prepare in advance all the documents for departure and picking the furniture up from the fair.

Finally, the Human Resources Department must have reserved the hotel, transfer and return for the staff (assembly team, sales team, professional interpreters, hostesses ... 

As you can see the resources that firms use to attend a fair are significant, in this way, the level of coordination to make the Fair a worthy event is very demanding.